All our restaurants are a real immersion in the heart of Thai street food culture. It’s an invitation to travel, an escape from everyday life that we want to offer.
PITAYA® is the first networked Thai street food concept in France, and we are proud to have brought diversity and originality to the fast food scene.
The success of PITAYA® is growing because it is perfectly suited to today’s market, which wants to be able to eat in the city (or take away / be delivered) at a reasonable price, quickly and healthily, but with a focus on taste and originality.
2016 Winner, Franchise Revelation Award
Winner of the IREF 2020-2021 trophy
Baguette-fourchette : special jury prize in the packaging category 2020-2021
You will be contacted as soon as possible by our development department.
A culinary show made in front of the customers’ eyes, an urban atmosphere reminiscent of Bangkok and a variety of flavors. There is a real proximity between the kitchen and the customer, just like in the street food style, which makes the place friendly and welcoming.
Thai cuisine is healthy: Pitaya’s concept clearly claims to be part of the « Fast Good » and « Fresh Food » movement, as opposed to the « junk food » kind of fast food. Our recipes are balanced and made with fresh and high quality products.
The codes of fast food no longer need to be proven.