PITAYA, THE LEADER OF THAI STREET FOOD.

A promising and innovative concept

All our restaurants are a real immersion in the heart of Thai street food culture. It’s an invitation to travel, an escape from everyday life that we want to offer. 

PITAYA® is the first networked Thai street food concept in France, and we are proud to have brought diversity and originality to the fast food scene.

Leader of the Fresh food movement

The success of PITAYA® is growing because it is perfectly suited to today’s market, which wants to be able to eat in the city (or take away / be delivered) at a reasonable price, quickly and healthily, but with a focus on taste and originality.

2016 Winner, Franchise Revelation Award

Winner of the IREF 2020-2021 trophy

Baguette-fourchette : special jury prize in the packaging category 2020-2021

    • Nearly 110 restaurants opened to date
    • 54 openings in 2021
    • International openings in 2021:
United Kingdom, Luxembourg, Belgium, Spain, Switzerland…

BECOME FRANCHISED!

How to apply

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THE OPINION OF A FRANCHISEE: INTERVIEW MATTHIEU BARRIER

WHY BECOMING A PITAYA FRANCHISEE ?

3 KEYS TO SUCCESS

An original offer

A culinary show made in front of the customers’ eyes, an urban atmosphere reminiscent of Bangkok and a variety of flavors. There is a real proximity between the kitchen and the customer, just like in the street food style, which makes the place friendly and welcoming.

Quality

Thai cuisine is healthy: Pitaya’s concept clearly claims to be part of the « Fast Good » and « Fresh Food » movement, as opposed to the « junk food » kind of fast food. Our recipes are balanced and made with fresh and high quality products.

Speed, simplicity, reasonable prices

The codes of fast food no longer need to be proven.